Stitch‑y
People Day
One day a year, to celebrate in stitches.
I think the world gets a little better every time someone makes something with their hands. Stitch‑y People Day is one day to promote more of that — together.
Five years of Stitch People Day, now open to everyone
Stitch People has run its own Stitch People Day every year for over half a decade — releases, discounts, and the #IAmStitchPeople giveaway where stitchers make a self‑portrait and win the whole pattern library. This year it grows up: Stitch‑y People Day is the same spirit, run across as many cross‑stitch brands as want to join in, all on the same day, all pointing at each other.
This year, I'm honored to host DMC's Floral Maze Stitch Along, running Sept 14 – Oct 19 — which means a lot of new eyeballs on me, and I'd like to share that traffic. Let's override the algorithm and share our audiences, pointing to each other so fellow stitchers can connect with more like minds.
I'm Hosting
DMC's Floral Maze Stitch Along is bringing a lot of new eyes my way this year, and I want to share that spotlight. I'll round up whoever's in — giveaways, discounts, and IG Lives — into a few tagged, collab'd posts across Sept 26. Kept simple, on purpose.
Pick one, keep it simple
Three ways to join — no need to do more than one, no committee, no big production. You run your own thing, on the same day as everyone else.
- Give something away — a freebie, a pattern, whatever suits you.Giveaways get their own feature post on the Stitch‑y People Grid.
- Offer a discount — a product or store‑wide code for the day.Discounts get rounded up into a shared post.
- Stitch live with me — join me for an IG Live slot, combine audiences, talk stitching and creativity for 15 minutes.We'll announce the schedule ahead of time.
The only ask: share the day's posts to your own feed or stories — that's what makes the spotlight-sharing actually work.
- Produce it — coordination, graphic design, post planning.
- Ready‑made graphics ahead of time — use them if you like, or don't.
- Tags and collabs on everything posted during the day.
- A feature post for your giveaway, or a spot in the shared discounts round‑up.
- A shared IG Live slot on Sept 26 if you want it — I handle the scheduling.
Who's in so far
Confirmed brands land here as they join — check back as September 26th gets closer.
Stitch People is in. Yours could be the second name on this wall.
Bring your brand in
Fill out a short form — have ready your name, contact email, Instagram handle, and which of the options above you're in for.
Fill out the sign-up formOpens in a new tab.
