Stitch‑y
People Day
One day a year, the whole cross‑stitch world stitches, celebrates, and shows up for each other — not just one shop, every brand who wants in.
I think the world gets a little better every time someone makes something with their hands. Stitch‑y People Day is one day to put more of that into it — together.
Five years of Stitch People Day, now open to everyone
Stitch People has run its own Stitch People Day every year for over half a decade — releases, discounts, and the #IAmStitchPeople giveaway where stitchers make a self‑portrait and win the whole pattern library. This year it grows up: Stitch‑y People Day is the same spirit, run across as many cross‑stitch brands as want to join in, all on the same day, all pointing at each other.
This year, I'm honored to host DMC's Floral Maze Stitch Along, running Sept 14 – Oct 19 — which means a lot of new eyeballs on me, and I'd like to share that traffic. Let's override the algorithm and share our audiences, pointing to each other so fellow stitchers can connect with more like minds.
I'm Hosting
I'll run the day. A schedule of posts goes out throughout Oct 3, highlighting the giveaways, discounts, and all the different stitchy brands and creators taking part. Posts will be collab'd and tagged.
Many options, one day
Pick whichever of these fit your brand — no need to do them all, no committee, no shared budget beyond what you choose to put into the mega giveaway. You run your own thing, on the same day as everyone else.
- Release something new or put something on sale — a new product, a discounted product, or a store‑wide code for the day.These will be combined in a carousel post on Stitch‑y People Day, and tagged.
- Give something away — a freebie, a pattern, whatever suits you.Giveaways get their own post on the Stitch‑y People Grid.
- Mega giveaway contribution — this is the fun one! Contribute a freebie (large or small) to the grand‑prize giveaway for one lucky stitcher who completes the emoji scavenger hunt.More about that below.
- Stitch live with me — I'm hosting IG Lives all day; come say hi, combine audiences, talk stitching and creativity for 15 minutes.We'll announce the schedule ahead of time.
- Newsletter — send a newsletter to your audience on October 3rd. Easy: I'll provide the copy (you can edit), which amounts to "Yay Stitch‑y People Day! Do more cross‑stitch and embroidery and check out these cool makers and brands you might not have heard of before — giveaways and sales!"Only brands committing to this option will be included in the newsletter.
Please note: anyone participating is expected to either (a) let me post the teaser, reminder, and day‑of post to their own feed — tagging every participant — or (b) repost those same teaser, reminder, and day‑of posts to their stories. The point is shared reach: the more who take part, the more eyeballs on all of us.
- Produce it — coordination and hosting, graphic design, post planning, and more.
- Mega giveaway emoji scavenger hunt coordination — a cross‑shop hunt that sends stitchers to your page. On Oct 3, post something like "Happy Stitch‑y People Day" and hide an emoji somewhere in the image. Participants visit each profile, follow, and find the emoji, then submit what they found through a form. Winner announced Oct 4, to allow for international participation. Real coordination — but a big payoff.
- Ready‑made graphics ahead of time — use them if you like, or don't. Includes a few games and interactive story templates too, if you want to get your own audience involved.
- A full toolkit once you're in — caption calendar, Why‑I‑Stitch Instagram story template, newsletter copy, ready to use.
- Tags and collabs on everything posted during the day.
- A dedicated feature post, just for your brand, if you're running your own giveaway on Oct 3.
- A shared carousel post, if you're doing a new product release on Oct 3.
- A shared discounts goodie‑bag post, if you're doing a product or store‑wide discount on Oct 3.
- A shared IG Live slot on Oct 3 if you want it — I handle the scheduling.
Who's in so far
Confirmed brands land here as they join — check back as October 3rd gets closer.
Stitch People is in. Yours could be the second name on this wall.
Bring your brand in
Fill out a short form — have ready your name, contact email, Instagram handle, and which of the options above you're in for.
Fill out the sign-up formOpens in a new tab.
